See what your data has been trying to tell you

We partner with you to turn scattered data into your next decision.

Why Teams Work With Us

Results-driven, tool-agnostic

Most data work fails at the start: nobody agreed on what problem it was solving. Every solution we build is shaped around your specific problem and whichever tech stack fits it. Success is the decisions it changes for your business.

See clearly

Your data, unified and explained in plain language, so you stop reconciling three versions of the truth before every meeting.

Decide faster

Live dashboards and alerts built around the metrics that move your business, so decisions happen in days, not quarters.

Grow with confidence

Infrastructure and models that scale with you, so the analytics you rely on today still hold up at twice the size.

What We Do

Everything it takes to turn your data into answers

From the first pipeline to the model in production, Datana covers the full path from raw data to daily decisions.

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Data Strategy

A clear roadmap that ties your data investments to real business outcomes.

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Data Engineering

Reliable pipelines and warehousing so every team works from the same numbers.

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Analytics & BI

Dashboards and reporting built around the decisions your team makes every week.

Learn more →

AI & Automation

Predictive models and automations that turn your data into standing decisions.

Learn more →

How We Work

A process shaped by your business

No generic playbooks. We start with your goals and your existing systems, and design the engagement around them.

Understand

We map your goals, systems, and the decisions your team is actually trying to make.

Design

We architect the data model, pipeline, and reporting layer around those decisions.

Build

We implement in stages, with working dashboards and models you can see early.

Grow

We hand off clean, documented systems and stay on to extend them as you scale.

Let's Talk About Your Data

Ready to see what your data has been trying to tell you?

Book a free one-hour consultation. We'll look at where you are today and map out the fastest path to your first real insight.

What We Do

What you need defines what we do

Your data challenges are unique. Your solutions should be too.

01 · Data Strategy

Know what to build before you build it

Most data programs fail before a single dashboard ships, because no one agreed on what "good" looks like. We start by mapping your goals, your decisions, and your existing systems into a roadmap your whole team can act on.

  • Data maturity assessment & opportunity map
  • Metrics & KPI framework tied to business goals
  • Data governance, ownership & quality standards
  • Tooling & platform recommendations that fit your budget
02 · Data Engineering

A foundation that doesn't break as you grow

We design and build the pipelines, warehousing, and integrations that get your data from every system into one trustworthy source of truth, without the fragile spreadsheets and manual exports.

  • ETL/ELT pipeline design & implementation
  • Cloud data warehouse setup
  • API & third-party system integrations
  • Data quality monitoring & documentation
03 · Analytics & BI

Dashboards people actually open every day

We design reporting around the handful of metrics that drive your business, not a hundred charts nobody reads. Built in the BI tool your team already knows, or one we help you choose.

  • Executive & operational dashboards
  • Self-serve reporting for non-technical teams
  • Dashboard and BI platform implementation
  • Ad-hoc analysis & deep-dive reporting
04 · AI & Automation

Turn insight into a standing decision

Once your data foundation is solid, we build the predictive models and automations that act on it, flagging churn risk, forecasting demand, or routing exceptions, so your team spends less time watching and more time doing.

  • Predictive models (churn, demand, risk scoring)
  • Workflow & reporting automation
  • LLM-powered tools built on your own data
  • Model monitoring & retraining pipelines

How You Can Work With Us

Engagement models that adapt to you

Project Engagement

A defined project scoped to your problem, sized to what it actually needs. Some wrap in a few weeks, others take several months. Discovery sets the scope, sometimes in one conversation, sometimes over a few, depending on how complex the problem is.

Ask about a project →

Embedded Partner

An ongoing partnership where our team acts as your data function: strategy, engineering, and analytics, on retainer.

Ask about a partnership →

Advisory

Light-touch strategic guidance for teams building their own data capability who want an experienced second opinion.

Ask about advisory →

Questions

Common questions about working with Datana

How long does a typical engagement take?

It depends on the project. Smaller engagements can wrap in a few weeks, while larger engineering or AI builds can run several months. Either way, you'll see working pieces well before the end.

Do we need our own data team already?

No. We work with companies that have no dedicated data hires as well as teams with an existing analyst or engineer we plug in alongside.

What tools and platforms do you work with?

We're platform-agnostic. We work across the major cloud warehousing platforms, the leading BI and reporting tools, and modern engineering and AI tooling, and we recommend whichever fits your setup.

What does an engagement cost?

It depends on scope: project engagements are quoted after discovery, sometimes one call, sometimes a few if the problem is complex, while embedded partnerships run as a monthly retainer. We'll always give you a number before any work starts.

Next Step

Tell us what decision you're trying to make

Book a free consultation and we'll recommend the right starting point. No obligation, no generic pitch deck.

About Datana

We exist to help you stop guessing
and start deciding

Datana was founded on a simple idea: too many companies were sitting on data they could use and still making decisions by gut feel, because the data was scattered, untrusted, or simply too slow to reach. We build the strategy, infrastructure, and models that fix that, shaped around your business.

2023 Founded
40+ Projects delivered
90% Repeat client rate

Our Belief

The decisions it changes for you are what the work is measured by

A dashboard nobody opens, a model nobody trusts, or a pipeline nobody understands isn't a result. What matters is whether you can make a decision today that you couldn't make before.

How We Operate

Our Principles

Start with your goal

Every engagement opens with your decisions and metrics. The architecture follows from that.

Move at the pace the work needs

Some engagements move faster than others, depending on how much groundwork comes first. Either way, you'll always know where things stand.

Leave you owning it

Clean, documented systems your team can run on their own.

Stay honest

If the data says a plan isn't working, we tell you, even when it's not what the room wants to hear.

Our Story

How Datana got here

2023

Founded as a data analytics consultancy.

Early client work

Delivering good analytics meant fixing the data underneath it first. That work pulled us into data engineering and warehousing early on.

Client needs kept evolving

So did the practice. Machine learning and AI became part of the work as projects called for them.

Today

A senior team working with companies of every size across multiple industries.

Work With Us

Let's figure out where your data can take you

Client Results

Decisions our clients couldn't make before, and can now

Every engagement starts with a business question. Here's what happened once we answered it.

Retail · Analytics & BI

Unifying sales data across 60 stores

Cascade Retail's regional managers were making pricing calls on numbers that were three days stale. We built a single live dashboard pulling from every POS system.

3 days → 1 hrReporting lag
60Locations unified
Read the full story →
FinTech · Data Engineering

A warehouse that survived hypergrowth

Ahead of a funding round, Ledgerline's data volume was set to grow 12x. We rebuilt their pipeline so due-diligence numbers reconciled on the first try.

12xData volume growth
0Pipeline outages since
Read the full story →
Healthcare · AI & Automation

Predicting patient no-shows before they happen

Harbor Health was losing provider hours to missed appointments. A lightweight predictive model now flags at-risk bookings before they're missed.

-31%No-show rate
6 wksTime to launch
Read the full story →
Retail · Analytics & BI

Cascade Retail: from three-day-old numbers to same-day decisions

The problem

Cascade Retail runs 60 stores, each with its own point-of-sale system feeding into a weekly spreadsheet rollup. By the time regional managers saw sales and inventory numbers, pricing and staffing decisions were already three days behind reality, and every location's numbers were formatted slightly differently, so nothing rolled up cleanly.

What we did

We built a single ELT pipeline pulling directly from all 60 POS systems into one warehouse, standardizing formats at the source. On top of that, we designed a single live dashboard, split by role: regional managers see store comparisons, store leads see their own daily numbers, and finance sees consolidated revenue with none of the manual reconciliation that used to eat two days a week.

The result

3 days → 1 hr Time from sale to visible in dashboard
~15 hrs/wk Manual reconciliation time eliminated
"Datana didn't just hand us dashboards. They figured out what we actually needed to decide each week, then built for that."
Maria Coston VP of Operations, Cascade Retail
FinTech · Data Engineering

Ledgerline: a pipeline built to survive a funding round

The problem

Ledgerline's original data pipeline was built for their first 10,000 users. Ahead of a Series B, with projected 12x transaction volume growth, engineering was firefighting data pipeline breakages weekly, and investors were starting to ask pointed questions about data infrastructure during diligence.

What we did

We re-architected their ingestion layer around a modern cloud warehouse, added automated data quality checks at every stage, and documented the full data model so any engineer, not just the one who built it, could maintain it. We also built the reconciliation reports their finance team needed for diligence.

The result

12x Transaction volume growth absorbed
0 Pipeline outages in 14 months since launch
Healthcare · AI & Automation

Harbor Health: catching no-shows before they cost a provider hour

The problem

Missed appointments were quietly costing Harbor Health provider hours every week, and by the time a no-show happened, it was too late to backfill the slot. Front-desk staff had a rough sense of "risky" bookings but no consistent way to act on it.

What we did

Using two years of historical scheduling data, we built a lightweight model that scores each upcoming appointment's no-show risk and surfaces it directly in the scheduling tool staff already use, with a simple recommended action, like a reminder call, for high-risk bookings.

The result

-31% Reduction in no-show rate
6 weeks From kickoff to live in production

Your Project Could Be Next

What decision is your data holding you back from?

Get In Touch

Let's talk about what your data should be telling you

Tell us a bit about your business and what decision you're trying to make. We'll follow up within one business day to schedule a free one-hour consultation.

Talk to us directly

Prefer email or a call? Reach us here.

Phone
(703) 835-3588
Office
Washington, DC · Remote across the US

What happens after you reach out

  • We'll follow up within one business day to schedule your consultation.
  • We spend the hour on your goals and your current data.
  • You'll leave with recommendations specific to your use case.

Send us a message

This sends straight to our team. We'll follow up within one business day.

By submitting, you agree to be contacted by Datana about your inquiry. We never share your information.

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Before You Reach Out

A few things people usually ask

Is the initial consultation really free?

Yes. It's a one-hour call to understand your data and goals. No proposal or pitch deck required to get value from it.

What should I have ready before the call?

Nothing formal. A rough sense of the decision you're trying to make and what data sources you currently have is plenty.

Do you work with companies outside the US?

Yes, our team works remotely with clients across time zones; we'll find a call time that works for you.

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Last updated: September 8, 2026

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